Reaping the Full Benefits of Hotel Reward Programs
Hotel reward programs, initially developed to reward travelers for hotel loyalty, have increased in value for both business and pleasure travelers as the cost of a good hotel room has risen steadily. Over the last 5 years, average rates for US hotels have risen by almost 20 percent; in some larger cities, rates have climbed by over 30% (survey by PricewaterhouseCoopers). With this forced increase in consumer popularity, more and more hotel chains have create their own programs; in addition, many credit cards and even airlines allow points accrued through one method to still be redeemed for hotel stays. With such significant changes in a relatively short period of time, the pros and cons of hotel reward programs can be confusing. Here are few tips to getting all you can out of your points:
Special perks during your stay.
Many chains allow travelers to redeem points for all sorts of services. For example, the Fairmont Hotels and Resorts President’s Club offers different ‘benefits and privileges’ such as free high-speed internet access, free local calls, 500 airlines miles per stay, and complimentary daily newspapers. Platinum members can get upgrades to suites, access to in-house spas, and even restaurant credit.
Unique Events or Experiences
Some hotels allow you to trade points for different events or experiences. For instance, Starwood Preferred Guests can use points to bid on ‘once-in-a-lifetime’ or ‘money-can’t-buy’ experiences. Some of their most recent point auctions include a Giants Game Day Package, VIP Movie Premieres, tickets to international tennis tournaments, and backstage passes to John Mayer’s tour.
Shopping with Rewards
Most hotel companies allow you to spend points shopping at select stores and retailers. Marriott has spearheaded this movement with the Marriot Rewards Mall. The Mall lets you both spend and earn points while shopping, and some retailers like Harry & David or Land’s End allow shoppers to earn double points. Points can even be redeemed for gift certificates for friends.
As with any points program, try to stick to the same one or two hotel chains to maximize your points account and to reach elite status!
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